I was a squatter. Well, a professional squatter. Wait…I’m not sure that sounds any better. Anyway, my office, like thousands of others, went remote in March of 2020. For nearly 2 years, I had one foot in the building and one in my home. I was fortunate enough to...
One by one, they dropped off the schedule. First it was a healthcare IT conference in March. Then a government show in April. Before I knew it, we were down a few hundred leads. And then a few thousand. It was clear that my trade show strategy for 2020 was going to...
I have already shared that, as marketer, I live in fear of new marketing jargon creeping up on me. In a parking lot. In the dark. In the rain. Alone. Ok, maybe that’s a bit dramatic, but when I heard the acronym ‘OTT’ for the first time, I honestly thought it wasn’t...
Content marketing is close to my heart. It takes many forms and I see value in all of them – especially for B2B marketers. It can be rewarding as a marketer to create a well-researched case study, white paper, e-book, infographic, or guide that escorts your B2B buyer...
“Progress not perfection.” I can remember the first time I heard these words. I had just left a corporate marketing job I had been in for 16+ years and joined a start-up. Quite frankly, I couldn’t believe my ears. At my corporate job, I had been conditioned to comb...
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