Why is this OK? What is a marketing stalker? I am a marketing stalker and I’m proud to say it. I hereby give you permission to stalk people who are NOT your customers to get them to talk to you. In 2016, I went to work for a software company that had a very specific...
You’re too comfortable. You’ve got your coffee mug and your chair. You’ve got your routine. You’re reading occasional surveys and hearing second-hand info from the sales team. But you’re removed. Marketers, are you talking to ‘the big 4’ regularly?...
Long week of meetings. Delta flight: Columbus to Orlando. I’m sitting in 8A and 8B approaches. We make small talk. We’re both headed home. Days of meetings. He works in food sales. I work in tech marketing. We both fly Delta because we take the cookies home to the...
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