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Crazy or brilliant? A 3-week road trip/customer tour

Crazy or brilliant? A 3-week road trip/customer tour

One van. 4 crews. 18 stops. 5,207 miles. That’s the anatomy of an epic road trip that my company executed last summer. The idea was simple: get out of the office and connect with members and potential members. As a start-up company, suffice it to say that this was not...