I was a squatter. Well, a professional squatter. Wait...I’m not sure that sounds any better. Anyway, my office, like thousands of others, went remote in March of 2020. For nearly 2 years, I had one foot in the building and one in my home. I was fortunate enough to...

One by one, they dropped off the schedule. First it was a healthcare IT conference in March. Then a government show in April. Before I knew it, we were down a few hundred leads. And then a few thousand. It was clear that my trade show strategy for 2020 was going to...

What does OTT mean? And what does it mean for marketers?

Content marketing is close to my heart. It takes many forms and I see value in all of them – especially for B2B marketers. It can be rewarding as a marketer to create a well-researched case study, white paper, e-book, infographic, or guide that escorts your B2B buyer...

“Progress not perfection.” I can remember the first time I heard these words. I had just left a corporate marketing job I had been in for 16+ years and joined a start-up. Quite frankly, I couldn’t believe my ears. At my corporate job, I had been conditioned to comb...

Marketers….are you ever jealous of the CFO?

Confession: I love Agile marketing. Another confession: I am not currently practicing Agile marketing. Yes, that’s odd. Here’s the deal: I was first introduced to Agile project management in 2009. I was working at a software company and was involved in a project to...

One van. 4 crews. 18 stops. 5,207 miles. That’s the anatomy of an epic road trip that my company executed last summer. The idea was simple: get out of the office and connect with members and potential members. As a start-up company, suffice it to say that this was not...

Find a customer of your competitor and get that person to talk to you. The time and effort are more than worth it. It’s your ICP IRL!

You’re too comfortable. You’ve got your coffee mug and your chair. You’ve got your routine. You’re reading occasional surveys and hearing second-hand info from the sales team. But you’re removed. Marketers, are you talking to ‘the big 4’ regularly?...