I am a marketer and sometimes I get jealous of our CFO. And it’s not because she has great hair. I am also occasionally jealous of our Chief People Officer. And he’s well…kind of balding. Why am I occasionally green with envy? In marketing, it seems that there are new...
Confession: I love Agile marketing. Another confession: I am not currently practicing Agile marketing. Yes, that’s odd. Here’s the deal: I was first introduced to Agile project management in 2009. I was working at a software company and was involved in a project to...
One van. 4 crews. 18 stops. 5,207 miles. That’s the anatomy of an epic road trip that my company executed last summer. The idea was simple: get out of the office and connect with members and potential members. As a start-up company, suffice it to say that this was not...
Why is this OK? What is a marketing stalker? I am a marketing stalker and I’m proud to say it. I hereby give you permission to stalk people who are NOT your customers to get them to talk to you. In 2016, I went to work for a software company that had a very specific...
You’re too comfortable. You’ve got your coffee mug and your chair. You’ve got your routine. You’re reading occasional surveys and hearing second-hand info from the sales team. But you’re removed. Marketers, are you talking to ‘the big 4’ regularly?...
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